PrivatBank became the general partner of the Association of Philanthropists of Ukraine.
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June 2026
On June 9, the Association of Philanthropists of Ukraine and PrivatBank held a round table on the topic: "The Price of Trust: How Verification Shapes Transparency Standards in the Public Sector". The meeting was dedicated to rethinking how trust in public organizations and volunteer initiatives is formed in modern realities. The discussion focused on verification not as a tool of control, but as an element of the trust infrastructure that allows for strengthening transparency, accountability, and sustainability of the sector.
Olesia Zhulynska, Head of Public Relations and Communications at PrivatBank, participated in the discussion. Ms. Olesia outlined PrivatBank's role in forming the architecture of trust in the field of charity and spoke about the creation and development of banking services to ensure transparent and accountable activities: "When we talk about the architecture of trust in charity, the bank's role in it is very practical. We do not create trust itself. It is created every day by the work of charitable organizations, volunteers, people who implement projects and report to donors. Our task is to create a reliable and functional foundation upon which this trust can be scaled and maintained".
PrivatBank demonstrates how a conscious approach, experience, professionalism, and modern banking technologies can effectively work to develop a culture of philanthropy.
As one of the largest financial institutions in the country, which has been developing innovative digital services for many years, providing millions of Ukrainians with quick and convenient support for charitable initiatives, the bank also became a partner of the "Innovations in Charity" nomination, joining its expert council.
One of PrivatBank's fundamental values is "Created for Innovations". This partnership aimed to strengthen one of the important nominations of the Competition, which recognizes new approaches, technological solutions, digital tools, creative formats of assistance, and effective models of charity. Today, innovations help the charitable sector respond faster to challenges, engage more people, work transparently, and scale good deeds.
