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About Foundation:

Helping Is Easy

PrivatBank’s “Helping Is Easy!” Charity Fund is one of the most powerful charitable foundations in Ukraine. Its founder is PrivatBank, and donors are millions of the Bank’s customers and its service users. The Bank additionally finances the administrative costs of the charity fund. All decisions on providing charitable assistance are considered and approved by the Fund’s authorized General Meeting participated by the representatives of various bank units. The Fund’s General Meeting is appointed by the Bank’s Management Board, which, in turn, controls the activities of the Fund in terms of the Fund’s strategy and its implementation. The Bank’s Management Board is accountable to the Bank’s Supervisory Board

Mission

Developing Ukrainian society by involving people and businesses in charity activities and providing best tools and services of PrivatBank for that

Values

Honesty and transparency

Accountability and reputation

Social responsibility through developing charity

Professionalism and expertise

Financial inclusion

History

PrivatBank Charitable Foundation “Helping is Easy!” was established in 2011 at the request of customers who were looking for a way to make charitable donations simply and reliably. Over more than 10 years of activity, the Foundation has mastered more than 300 million UAH, and more than 5 million clients have become patrons. PrivatBank and its partners often join charitable campaigns and make significant contributions.

Main activities of the Foundation were financial support to seriously ill children and orphanages for a long period of time. The Foundation organized emergency fundraising programs aiming to provide support in case of disasters or natural disasters.

In 2014, when the war started in the east of Ukraine, a special program was created to support the Armed Forces and the wounded in the anti-terrorist operation. With the beginning of the pandemic, we launched the "Breathe! Together against the Coronavirus” program, and this program raised more than 54 million UAH for the purchase of medical ventilators and other medical equipment that saved lives of Ukrainians. PrivatBank donated 29 million UAH.

In 2021, an animal welfare program was launched in response to public demand. However, these programs were discontinued due to the beginning of Russia's military aggression against Ukraine in February 2022. Now, the main focus is to raise funds for the Armed Forces of Ukraine and humanitarian assistance to Ukrainians.

Millions of Ukrainians trust the Foundation. That is why it has repeatedly received awards for significant support of public needs in competitions.

2011

year of Foundation creation

300+

million hrivnias mastered by the Foundation

million clients became patrons

Team

Kateryna Martynenko

Director of the Fund, Member of the Fund’s General Meeting

Kateryna has 20 years of experience as a corporate governance specialist in the largest Ukrainian companies and banks. She is an active participant in social activities: co-founder of Urban Space 500, member of the KMBS Alumni Association, mentor at Kyiv-Mohyla Business School, member of the Professional Association for Corporate Governance in Ukraine, member of the Aspen Institute Kyiv community.

Anton Dorozhan

Head of the Fund’s Fundraising Department

Anton joined the Foundation’s team in 2014 and has been working for the PrivatBank since 2008. Anton is responsible for donor relations, charitable programs administration, procurement and supply, and much more. He can tell numerous unique and impressive stories how the Foundation helped in critical situations. Anton has a degree in Accounting and Auditing. He prefers an active lifestyle and his hobbies are TRX, CrossFit, SUP surfing.

Viktoriia Gubina

Member of the Fund’s General Meeting, Head of the Marketing Division of PrivatBank

Viktoriia has 22 years of experience in marketing, holds Master degrees in Economics and Business Administration, and possesses a number of professional awards and diplomas in the field of marketing. She also has a strong record of successfully implemented marketing projects in various spheres of business. Viktoriia is a fan of a life-long learning approach, and she continues to learn marketing. She is fond of classical music, and values family comfort and harmony.

Serhiy Bolotin

Member of the Fund’s General Meeting, Head of the Security Service Division of PrivatBank

Serhiy has led the PrivatBank Security Service team since 2016 and has 15 years of experience in the banking sector. In general, he has been guarding the security of our state for more than 35 years. He has tremendous authority - both among the management team and among employees and customers. He is a comprehensively developed personality with critical thinking, ready for lifelong learning, and a role model for younger colleagues.

Olesia Zhulynska

Member of the Fund’s General Meeting, Head of the Communications Division of PrivatBank

Olesya has been in communications for 24 years, before that - in law. She passed several internships abroad. Olesya also lectures on strategic communications at the Lviv Business School at UCU. She pro-actively initiated and implemented a number of socially important projects aimed at developing Ukrainian communities, empowering women and raising environmental awareness of society.

Maryna Chyketa

Member of the Fund’s General Meeting, Corporate Communications and Sustainability Manager in PrivatBank

Maryna joined the PrivatBank team in 2021. Maryna has experience of working with not-for-profit organizations both from the donor side - as she oversaw the activities of the Coca-Cola Foundation in Ukraine and was among the pioneers of CSR in Ukraine, - and from the inside of such NGOs as Caritas Ukraine and Ukraine Crisis Media Center. She is fond of cooking, promoter of healthy eating habits, and has her own food blog.

Oleh Soroka

Member of the General Meeting and Head of the Strategy and Transformation Directorate

He joined the PrivatBank team in 2021. He has over 25 years of experience in the banking sector and most of the experience he gained in the international banking group. He has huge expertise in adaptation of international experience, implementation of complex projects, creation and development of new functional areas. He actively supports the idea of constant self-improvement and enjoys traveling and pictorial art.

Bank details

You can use the following details in order to join the charity and transfer funds in favor of the Charitable Foundation “Helping is Easy!”:

All-Ukrainian Charitable Foundation “Helping is Easy!”
49000 Dnipro, Naberezhna peremohy street, 30
a/c UA353052990000026001060358954 in UAH
a/c UA053052990000026002050012373 in EUR
a/c UA943052990000026004050007308 in USD
JSC CB PRIVATBANK
USREOU 37806835

It is a non-profit organization. It is not a VAT payer.

Partners

Helping is easy, but together it's even easier. PrivatBank Foundation together with partners has implemented and continues to implement charitable projects that help millions of Ukrainians.

The official website of the PrivatBank Charitable Foundation

МФО 305299, ЄДРПОУ 37806835

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